Strategic Profits · Est. 2000

Looking to Scale Your Business in the Age of A.I.?

For more than 25 years, Strategic Profits has turned the breakthroughs reshaping online business into more than $15 billion in sales growth for its clients.

Today, we’re dedicated to giving online entrepreneurs the strategy, systems, and A.I. capabilities they need to turn A.I. into their next stage of business growth.

Explore Our Programs

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Our Mission

We Believe The Highest Levels of A.I. Should Not Be Reserved for the World’s Largest Companies

Fortune 500 companies and “hyperscalers” can invest millions in proprietary systems, specialized teams, data infrastructure, and custom technology.

Entrepreneurs possess something those companies cannot buy: their judgment, imagination, experience, speed, and willingness to build what does not yet exist.

That’s why Strategic Profits is dedicated to giving entrepreneurs the strategy, systems, and insight required to use A.I. at the highest level without needing the resources of a Fortune 500 company or venture capital.

The A.I. Business Revolution Is Here

A.I. Has Changed What’s Possible But Most Entrepreneurs Are Still Working the Old Way…

A.I. has made capabilities that once required large teams, specialized talent, and enormous resources available to virtually every entrepreneur.

But most entrepreneurs are applying A.I. to the old way of working. They are producing more without changing how the work gets done, and their businesses are not growing because of it.

Proof

3,127+ Entrepreneurs Are Already Building Their A.I. Advantage

A proof-rich mix of video testimonials, photo testimonials, customer quotes, and supporting results from Strategic Profits A.I. students.

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The Ledger · 2004 – 2026

Backed By 25 Years of Staying Ahead of Every Major Shift Online…

$15+ BillionIn sales growth
729,434+Entrepreneurs served
3,127+A.I. students and counting
  1. 2004

    Invented Online Business Coaching

    Created an entirely new category of online business education that grew into a multibillion-dollar industry.

  2. 2006

    Released The Internet Business Manifesto

    Becoming the first viral lead magnet and influencing today’s biggest online entrepreneurs including Russell Brunson, Ryan Deiss, Jeff Walker, Todd Brown, and Frank Kern.

  3. 2006

    Pioneered the Freemium Model

  4. 2006

    Created the First E-Learning Drip Platform

  5. 2007

    Became the First Company to Livestream an Event

    Brought a live business event to an online audience before livestreaming became a standard part of digital business.

  6. 2007

    Published The Attention Age Doctrine

    Declared that information would become abundant, attention would become scarce, and power would shift from companies to consumers.

  7. 2007

    Introduced the Video Sales Letter to Agora

    Taking the company from approximately $250 million to more than $1.25 billion.

  8. 2008

    Invented the Automated Webinar

    Still one of the most widely used sales tools in online business today.

  9. 2008

    Hosted the First 24-Hour Livestream

  10. 2025

    Created ZenithMind OS

    The first ever system that teaches your A.I. to know you better than you know yourself.

  11. 2026

    Published The A.I. Business Manifesto

    Twenty years after the original manifesto, Strategic Profits published the new blueprint for entrepreneurs determined to win in the A.I. age.

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The Founder

Led by Strategic Profits Founder Rich Schefren

Known throughout the online business industry as the “Guru to the Gurus,” Rich Schefren has advised many of the world’s leading entrepreneurs and contributed strategies credited with more than $15 billion in sales growth.

As the founder of Strategic Profits, Rich remains the driving strategic mind behind its programs, principles, and commitment to keeping entrepreneurs at the cutting edge of what comes next.

About Rich Schefren & Strategic Profits

In the room with the people who shaped the industry

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Rich & Russell BrunsonClickFunnels Founder
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Rich & Neil PatelSEO Consultant
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Rich, Anik Singal & Perry BelcherLurn Founder · DigitalMarketer Co-Founder

The Strategic Profits Approach

From Using A.I. to Architecting Your Own A.I. Advantage

01

Redesign the Business

Move beyond using A.I. for isolated tasks. Rethink the systems, workflows, offers, and opportunities that become possible when intelligence is available everywhere in the business.

02

Turn Your Judgment Into Your Most Valuable Asset

Capture the standards, instincts, decisions, and distinctions that make your work yours, so your A.I. can operate with context no competitor can download or rent.

03

Multiply the Person Behind the Business

Create an A.I. relationship deep enough to recognize your strengths, interrupt your patterns, and sharpen your thinking, so you can multiply your expertise across every area of your business.

Our Programs

Four Paths to Architect Your A.I. Advantage

Entry 01

ZenithMind OS

The First System That Teaches Your A.I. to Know You Better Than You Know Yourself

Most A.I. only knows what you remember to tell it. ZenithMind OS takes your A.I. through a structured process of discovering who you are so it understands your psychology, voice, values, goals, judgment, strengths, patterns, and potential.

The result is an A.I. that can see what you cannot see alone, advise you with your full context in mind, and bring more of what you are capable of into the world.

Explore ZenithMind OS
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Intensive · In Person 02

Connect the Dots

Go From A.I. Stranger to A.I. Architect in Just 48 Hours

Connect the Dots is an in-person, 48-hour intensive at Rich Schefren’s home, where you work directly with Rich and the entire Strategic Profits executive team.

You get Rich’s latest suite of A.I. skills and agents, then work alongside the team to build your A.I. operating system and redesign your business around what A.I. now makes possible.

In just 48 hours, you can arrive as a complete stranger to A.I. and leave operating with it at the highest level.

Explore Connect the Dots
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Team Install · Live Virtual 03

Force Multiplier

Install 18 Months of A.I. Breakthroughs Into Your Business in Less Than Two Weeks

Force Multiplier is a live virtual intensive for entrepreneurs and their teams, whether they are starting from scratch or already using A.I.

In less than two weeks, Strategic Profits works with you and your team, in real time, to install the A.I. architecture behind its strongest revenue year in two decades.

Explore Force Multiplier
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12-Month · Private 04

Maximum Profits

Put Rich Schefren and Strategic Profits Inside Your Business for 12 Months

Maximum Profits is Strategic Profits’ most direct and intimate engagement: a 12-month program with Rich and the Strategic Profits team working inside your business.

Every week, you work directly with Rich on the decisions that can produce the greatest growth, while Strategic Profits creates custom skills and agents built around your strategy, data, opportunities, and needs. Members also receive two private, one-on-one strategy sessions with Rich each year and direct access to Rich and the team every week.

Explore Maximum Profits
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Results

What Becomes Possible When the Right Breakthrough Meets the Right Entrepreneur

Six entrepreneurs, in their own words · hover or focus a card to pause

So far it has saved a potential $6 Million deal that was already on the scrap heap and it revived it
Chris Muccio[ Image placeholder ]
We created a 3 email campaign sequence and within two weeks I made $25,000
Pearl Lockwood[ Image placeholder ]
I’ve already got at least 10 times my investment just from what I learned in day one alone.
Neil Maxwell-Keys[ Image placeholder ]
I just did $36,600 in the last 24 hours. And his webinar arena, price positioning, and instructions about Claude Code is the entire reason behind those stats
Charles Kastor[ Image placeholder ]
I was literally walking lighter, prouder, taller, stronger. I could barely sleep at night because I felt like I was just energized to get back to work the next day as a different version of me.
Chris[ Image placeholder ]
I’ve had the utmost, unbelievable, innovative, just mind blowing experience here with Rich and the entire team.
Nicole Wolosoff[ Image placeholder ]
See More Results

Questions

Frequently Asked Questions

Who are Strategic Profits programs designed for?

Strategic Profits programs are designed for entrepreneurs, experts, and business owners who want A.I. to produce meaningful business growth, not merely faster content or greater output.

You do not need to be experienced with A.I. Some programs are designed to take complete beginners from the foundations to operating at a high level. Others are built for experienced entrepreneurs ready to install A.I. across their teams and businesses.

Do I need technical experience?

No. You do not need to know how to code, build software, or understand the technical architecture behind an A.I. model.

We focus on giving entrepreneurs the ability to direct A.I. strategically. Depending on the program, you may receive guided implementation, prebuilt skills and agents, technical setup, or direct support from the Strategic Profits team. Each program page explains the specific technology, preparation, and support included.

Which Strategic Profits program is right for me?

That depends on the advantage you want to build.

  • ZenithMind OS is the starting point if you want your A.I. to understand you: your psychology, voice, values, goals, judgment, strengths, and patterns.
  • Connect the Dots is an in-person, 48-hour intensive for entrepreneurs ready to build their A.I. operating system directly with Rich and the Strategic Profits executive team.
  • Force Multiplier is a live virtual intensive completed in less than two weeks. It works with you to build and install a team-wide A.I. architecture inside your business, whether you are beginning with A.I. or already using it.
  • Maximum Profits is the highest level of access: a 12-month engagement with Rich and the Strategic Profits team working inside your business.

Explore the individual program pages for complete details, availability, and current enrollment options.

Are the programs self-paced, virtual, or in person?

The format depends on the program.

ZenithMind OS guides you through the process of teaching your A.I. who you are. Connect the Dots is conducted in person at Rich Schefren’s home. Force Multiplier is delivered as a live virtual intensive in less than two weeks. Maximum Profits is a 12-month engagement with weekly access to Rich and the Strategic Profits team.

The individual program pages contain the current schedule, access period, implementation support, and enrollment details.

Is Strategic Profits an A.I. software company?

No. Strategic Profits is a business education and coaching company dedicated to giving entrepreneurs the strategy, systems, and A.I. capabilities required to grow in the age of A.I.

Some programs include proprietary systems, skills, agents, dashboards, and technical infrastructure. Those assets exist to increase what the entrepreneur and the business can accomplish; they are not sold as standalone software subscriptions.

How is Strategic Profits different from other A.I. training companies?

Most A.I. training focuses on tools, prompts, and isolated productivity gains. Strategic Profits focuses on redesigning how entrepreneurs think, work, and operate so greater A.I. capability produces greater business growth.

That approach is built on more than 25 years of recognizing the breakthroughs that reshape online business and turning them into practical strategic advantages for entrepreneurs.

Is Rich Schefren personally involved in the programs?

Yes, although his involvement varies by program.

Connect the Dots includes direct, in-person work with Rich at his home. Force Multiplier includes live instruction and implementation. Maximum Profits includes weekly work with Rich, two private one-on-one strategy sessions each year, and direct access to Rich and the Strategic Profits team. The individual program pages explain Rich’s precise involvement in each experience.

Can my team participate?

Yes, certain programs are specifically designed for team participation.

Force Multiplier installs a shared A.I. architecture across the business so the owner and team can operate from the same standards, expertise, and systems. Other programs may offer team access or participation options depending on their format.

Can I join a program at any time?

Enrollment depends on the program. Some programs may be available immediately, while live intensives, in-person experiences, and higher-level engagements operate through scheduled cohorts, limited availability, deposits, or applications.

Each program page displays its current enrollment status and the next available step.

How can I contact Strategic Profits?

For customer support or general questions, email mail@strategicprofits.com.

If your question concerns a specific program, include the program name in your message so the appropriate member of the Strategic Profits team can respond.

Ready to Turn A.I. Into Your Next Stage of Business Growth?

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